Are you more likely to see posts surfacing in your newsfeed if the author pays to promote them? NYTimes writer Nick Bilton wrote this weekend that he’s seen engagement on his posts drop recently, but Facebook(s fb) has come back to refute some of his arguments.
Bilton’s column pointed to a drop in likes and shares from his subscribers (an option for public figures to allow non-friends to follow their updates), and the immediate jump he saw once he paid $7 to promote the post. Bilton questioned how Facebook surfaces items in the newsfeed, asking if advertising and promoted posts will push out posts that users share but don’t pay to promote.
But Facebook came back Monday with a blog post titled “Fact Check” that warns users not to take one person’s anecdotes too seriously, and explain how the algorithims come to be, saying the tweaks the…
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