As if the existing hype of superficial and overly priced lawn clothes was not enough; eid lawn mania has taken a dramatic start. Women can be seen wasting hard-earned money on useless clothes only because they are from a certain brand. They care about the brand not because if quality or value for money but because of the mere urge to boast about wearing that brand among their social circle. As I come from the advertising agency I have realised how easy it is to manipulate the minds of such vulnerable customers. And it’s sad that they are easily caught in this vicious circle. God help us.